90-minutes of 1-on-1 focused strategy work to get clear on one specific focus for your coaching offer.
The outcome? A clear description of who you work with, the problem they want to solve, and the outcome of working with you.
As a coach, you do meaningful work and help your clients get life-altering results.
Yet when it comes to people truly understanding what you do, you get a lot of polite nods or ‘maybe we should work together – someday’.
If you’re not consistently converting people who would be perfect to work with you, the problem is that you’re not clear enough on the value and impact your coaching service can have.
You’re blending in when you need to stand out.
Most coaches falsely think that they have a ‘marketing problem’, but all the tactics in the world won’t move the needle if the core of what you’re selling isn’t remarkable (as in, worth mentioning).
The first step to creating a remarkable offer is to find a unique position in the market by defining your niche.
You need to get even more specialized.
You’ve probably already done some work here. Defined a couple of groups of people that you would like to work with, chosen an area of coaching to specialize in.
You didn’t want to limit the opportunities of people who could work with you too much, so you found a good middle ground.
It worked at first.
People in your existing network learned about what you were doing and helped you land your first few clients.
But then the referrals slowed down.
And when you did talk to people about your work, they were interested but not willing to make it a priority in their life right now.
Your niche serves as the core of your business.
Once you’ve defined your niche, everything else that you do in your business is built around it.
From the services that you offer to the messaging and marketing methods you choose, making decisions becomes so much clearer when you know exactly who you’re talking to, what they are struggling with, and what they want to achieve.
You need help getting niched.
Most coaches don’t ‘fall into’ a niche. They make strategic decisions over time to focus on specific people and problems.
If you’re struggling to DIY defining your niche, it’s totally understandable.
It’s scary.
It feels like you’re making the pool of people who can work with you smaller. If you go too small, there are not enough people. If you stay too broad, you’re not specialized enough.
Even scarier than narrowing in is the thought of narrowing in on the wrong niche.
It’s perfectly natural to need a guide to get through this process.
You’re too close to your business to see the best opportunities. You have a blindspot when it comes to bridging the gap between what people want and what you know they need.
The Niched Down Coaching Intensive
I’ve put together the Niched Down Coach 90-minute Intensive service to help impact-driven coaches to refine their niche. Using my Value-based Niching Framework, I will guide you through the process of getting clarity around the three key niching components:
- People
- Problem
- Outcome
Depending on your situation and comfort level, we can talk through how to apply this niche to your entire business or one specific offer.
Investment: $149 Canadian Dollars
Here’s what you get:
- A prework questionnaire to set the groundwork for our time together
- 90-minutes of one-on-one time to help you get clear on your niche and how to apply it to your services and marketing
- A 30-minute call 7-10 days later to follow up with any questions about implementing your niche
More importantly, you’ll have a clear description of who you work with, what you help them with, and the results you help them to achieve to guide you forward in your coaching business.
Get started by booking your date and time.
Who you’ll be working with.
If we haven’t already met – hello!
My name is Jessica Wicks, and I’m a growth strategist for impact-driven coaches + entrepreneurs who want to grow their audience, serve more people, and increase their revenue through developing irresistible offers.
I started out on my own entrepreneurial journey in the creative side of marketing and quickly discovered that it was my strategy skills and ability to understand the market that could have the greatest impact on my clients.
With well over a decade of helping my clients grow their top-line revenue while staying in integrity with the type of business and life they want to live, I’m excited to work with you on this new stage in your journey.
You’re perfect for this service if you…
- Have at least 1-3 years of coaching experience
- Have an existing offer, but are looking to refine it or create a new service
- Are ready to make a shift in your business and rethink how you show up to make an impact
Get started by booking your 90-minute intensive.
P.S. Not sure if this service is right for you? Drop me a line at hello [at] jessicawicks [dot] ca so I can learn a little more about your coaching business, your goals, and your challenges to determine if you’re a fit for the intensive.