nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
How niche is too niche? Specialization is a marketing tool
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]