It’s funny. For years, I ran social media accounts for different clients without a problem. Yet when it comes to publishing something on my personal brand accounts, I freeze up. When I don’t have the veil of a brand in front of me, I usually end up deleting whatever I had drafted and forgetting the […]
Preparing your marketing systems for the holidays
Being a business owner during the holidays can be tough. It seems like everyone else has time off, while you have no paid holidays. You’re juggling multiple tasks at any given time. You don’t only do the one thing you’re best at. You take care of the entire second job of, you know, running a […]
How to plan your marketing campaigns for the new year
One of the most important things you can do to prepare your business for a new year is to plan your promotional calendar. When it comes to marketing, there are ongoing activities and short-term activities. Today, we’re focusing on the short-term promotions. What are you selling? The first thing to decide when building out your […]
Starting small is the only option
List building is a widely talked about topic in the online marketing world. Amidst conversations about the six-digit lists that the digital giants have, us mere mortals can’t help but feel ashamed of our small (or non-existent) lists. I’m going to let you in on a little secret. It’s something that you and I have […]
Finding and using free stock photos
Why should you use free stock photos? If you do any type of content creation for your business (and you should), you probably need some imagery. Whether it’s a blog post, social media, or even an advertisement, images get people’s attention. They also cost money – as they should. Photographers can’t pay the bills with your […]
To Schedule or Not to Schedule
When blogging and tweeting, there’s a divide between pro-schedulers and anti-schedulers. The argument is simple to understand for each: Pro-schedulers Having the ability to write multiple posts in a single day and provide them to people on a regular schedule can help a writer maintain consistency and still take days off. Anti-schedulers Blogging and tweeting […]