I get it. Telling people to buy your thing is the quickest way to make a buck. But here’s a little tough love because I want what’s best for you: It’s kinda like standing on the street corner shouting at people to buy from you. Jumping in front of them, and waving your arms to […]
How to plan your marketing campaigns for the new year
One of the most important things you can do to prepare your business for a new year is to plan your promotional calendar. When it comes to marketing, there are ongoing activities and short-term activities. Today, we’re focusing on the short-term promotions. What are you selling? The first thing to decide when building out your […]
Networking, Marketing and Sales… Oh My!
I, too, have been afraid of selling. To be vulnerable. To make the other person awkwardly have to say ‘no’. You need to have your mindset in the right place to go out there and sell your products or services. I know a lot of us get a little weird when it comes to asking […]
Who will pay for your services?
You have an idea for an amaaaaazing service, and you have figured out your secret sauce. Now you need to know who would be interested in it and if there are enough people able to pay to make your new service profitable. You’ve gotta figure out EXACTLY who your dream clients are – the ones who […]