It’s funny. For years, I ran social media accounts for different clients without a problem. Yet when it comes to publishing something on my personal brand accounts, I freeze up. When I don’t have the veil of a brand in front of me, I usually end up deleting whatever I had drafted and forgetting the […]
Is a personal brand the best choice for your business?
If you’re thinking of starting a new business or reinventing your old one this year, you’re probably wondering whether you should operate under a personal brand or with a separate business name. There’s no doubt the concept of operating a business under your own name has taken off in recent years. This is likely due to […]