nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
More than a logo: the purpose of branding
Nobody can ‘create’ your brand. A brand isn’t a logo or a set of fonts and colours. It’s not even what you say to customers. Your brand is what the public thinks of you when you’re not around, and you’re not in control of that. Well, not completely. Businesses have a personality and reputation. They give […]