I get it. Telling people to buy your thing is the quickest way to make a buck. But here’s a little tough love because I want what’s best for you: It’s kinda like standing on the street corner shouting at people to buy from you. Jumping in front of them, and waving your arms to […]
Preparing your marketing systems for the holidays
Being a business owner during the holidays can be tough. It seems like everyone else has time off, while you have no paid holidays. You’re juggling multiple tasks at any given time. You don’t only do the one thing you’re best at. You take care of the entire second job of, you know, running a […]
How to plan your marketing campaigns for the new year
One of the most important things you can do to prepare your business for a new year is to plan your promotional calendar. When it comes to marketing, there are ongoing activities and short-term activities. Today, we’re focusing on the short-term promotions. What are you selling? The first thing to decide when building out your […]
How niche is too niche? Specialization is a marketing tool
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]
The Future of Marketing in a Nutshell
Online user data. We’ve all heard how it’s influenced the change in advertising. Ads based on your preferences. Ads based on what you like. But how will it change the marketing and public relations industry? What if we start looking at different statistics? Let’s see who’s facebook posts generate heated debates. Let’s see who can […]