If you’re thinking of starting a new business or reinventing your old one this year, you’re probably wondering whether you should operate under a personal brand or with a separate business name. There’s no doubt the concept of operating a business under your own name has taken off in recent years. This is likely due to […]
More than a logo: the purpose of branding
Nobody can ‘create’ your brand. A brand isn’t a logo or a set of fonts and colours. It’s not even what you say to customers. Your brand is what the public thinks of you when you’re not around, and you’re not in control of that. Well, not completely. Businesses have a personality and reputation. They give […]