nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
I, too, have been afraid of selling. To be vulnerable. To make the other person awkwardly have to say ‘no’. You need to have your mindset in the right place to go out there and sell your products or services. I know a lot of us get a little weird when it comes to asking […]
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]
I read an article today that said one of the most incredible achievements of Steve Jobs was inspiring loyal customers. And I have to agree. I am an Apple user and am not ashamed to say so. It’s an interesting phenomenon I’ve often thought about – how Apple users are so fanatic. Even when I […]