I, too, have been afraid of selling. To be vulnerable. To make the other person awkwardly have to say ‘no’. You need to have your mindset in the right place to go out there and sell your products or services. I know a lot of us get a little weird when it comes to asking […]
How niche is too niche? Specialization is a marketing tool
Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I’ve been there, and I occasionally have to do an audit of my own services to be sure I’m not falling into that old rut again. When you are able to provide a […]