To Schedule or Not to Schedule

When blogging and tweeting, there’s a divide between pro-schedulers and anti-schedulers. The argument is simple to understand for each:

Pro-schedulers
Having the ability to write multiple posts in a single day and provide them to people on a regular schedule can help a writer maintain consistency and still take days off.

Anti-schedulers
Blogging and tweeting are about expressing ideas and sharing content in real time. The beauty of following a blog or micro-blog is seeing subtle changes in opinion and watching someone explore the world or industry they write about.

But why not do both? In my opinion, this is the strongest way to approach your followers. You might choose to regularly schedule your posts to maintain consistency plus write when something really gets your attention and you just have to share. One marketing blog I follow regularly is sent out every day, but on occasion, there is a second post delivered at a different time. While I love those insightful regular posts, on those other occasions I know that the post was inspired by something in the real world and shared with an enthusiasm that I can’t ignore.

The regular posts keep me hooked and keep me in touch, which is a benefit that should not be ignored.  But I read those second posts much more regularly than I read the scheduled ones because they come from a different place within the writer that I just know will be worth my time.