What are your business revenue goals? It may be a little blunt, but it’s one of the first things I ask my clients. Not because money is the most important thing. Not because there is a right or wrong answer. Not because I want to know if they are ‘playing small’ or ‘playing big’. (I’ve worked […]
Start at the Sale
Does this describe you right now? You’ve been spinning your wheels trying to find new coaching clients and are feeling: If so, my best advice is this: 🎯 Start with the sale. Write out your sales process in a step-by-step breakdown starting from the sale (the actual transfer of money) and working back to awareness. […]
Building a Foot-in-the-Door Offer
In 2011, sites like Freelancer, Elance, and Upwork were becoming more mainstream. At the time I was switching from being a freelance graphic and web designer who worked primarily with referrals to building out a full-service communications agency that needed to attract clients. I knew my target audience would be on these platforms so I […]
Why “Don’t Undercharge” is Terrible Advice
I started my first business in my early 20s, and I’ve heard one piece of business advice over and over again ever since: “Don’t undercharge.” I’ve heard this advice given in different words in books, podcasts, social posts, paid mentorship, and casual coffee chats: Know what? I call B.S. on this cookie-cutter advice. I’ve taken […]
Let it Simmer
In a world where we are obsessed with instant gratification, and hustling is just part of our culture, there can be a lot of guilt and shame from not executing on a project. I know I’ve felt it. I have projects that I started years ago that I carry with me and think about almost […]