My dog won’t drink tap water. Only artisanal alkaline spring water. Sometimes I even have to hand-feed her the water to get her to drink. (It’s embarrassing but I’m going somewhere with this – promise) This is a real-world the example of the saying ‘you can lead a horse to water, but you can’t make […]
Stop Selling, Start Communicating
I get it. Telling people to buy your thing is the quickest way to make a buck. But here’s a little tough love because I want what’s best for you: It’s kinda like standing on the street corner shouting at people to buy from you. Jumping in front of them, and waving your arms to […]
Tools & Resources for Getting Your Business Online FAST
Last week I helped teach local business owners how to get their businesses up and online fast. With limited time to speak, I had to boil my marketing and sales strategies down to the very first steps. Now I want to share these resources with you, too. Note: I’ve personally used tools followed by an […]
Why You Need to Create a Quarterly Content Calendar
You can have a promotional calendar, content creation calendar, and social media calendar all working within your content calendar.
Measure What Matters
If you’ve set SMART goals – let’s say annual revenue, but it could be anything from growing your email list to training for a marathon – you’re probably already checking in from time to time to see if you are on track. The ‘M’ in SMART stands for measurable, after all.
The three customer types you need to know
nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.