You can have a promotional calendar, content creation calendar, and social media calendar all working within your content calendar.
Editing Published Content
N.B. This post was originally posted in 2012. I’ve updated it slightly, but it continues to reflect my personal opinion on the topic. Let’s face it. The internet is a swamp of spelling and grammatical errors. Generally, when one is about to publish content (such as a tweet or blog post) they do a quick […]
Five Good Reasons to Start a Blog as a Professional
Can’t think of any good reasons to start a blog? Let’s see if I can change your mind, shall we? I remember the first friend I had who started blogging. This was back in 2002 and it seemed really strange. Keeping your journal online? Sounds like a good way to attract stalkers to me. Now […]
To Schedule or Not to Schedule
When blogging and tweeting, there’s a divide between pro-schedulers and anti-schedulers. The argument is simple to understand for each: Pro-schedulers Having the ability to write multiple posts in a single day and provide them to people on a regular schedule can help a writer maintain consistency and still take days off. Anti-schedulers Blogging and tweeting […]
Combining Personal and Freelance
As a freelancer, my job is to help create and shape other people’s businesses to reach their goals. My clients are a full-time job, meaning that my remaining waking hours are spent between working on my business and trying to keep up the appearance of a personal life – as a mother, sister, daughter and […]
Inspiring Customer Loyalty
I read an article today that said one of the most incredible achievements of Steve Jobs was inspiring loyal customers. And I have to agree. I am an Apple user and am not ashamed to say so. It’s an interesting phenomenon I’ve often thought about – how Apple users are so fanatic. Even when I […]