If you’ve set SMART goals – let’s say annual revenue, but it could be anything from growing your email list to training for a marathon – you’re probably already checking in from time to time to see if you are on track. The ‘M’ in SMART stands for measurable, after all.
The Hard Truth About Achieving Your Goals
If you don’t feel scared, you’re not thinking big enough. To have something you’ve never had and achieve something you’ve never achieved… You have to be someone you’ve never been. Do things you’ve never done. Let’s go a level deeper. If the person you are (or have been) and the things you are doing (or […]
Creative Living: Making Space for your Genius
It’s easy to fill every spare moment of your life with items on your to-do list, yet never really accomplish anything at all. The reason this happens is that most of the tasks we engage in on a daily basis provide only a temporary relief. For instance, checking your email and responding to all of […]
How-to Create Categories and Tags for a Blog
You’re excited. You’re getting ready to launch your new blog, and you have some great ideas for your first posts. Then you get to the part where you need to create categories and tags. And you freeze. What are categories? What are tags? Categories and tags are really quite similar. They are tools that you […]
The three customer types you need to know
nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
Three questions every marketing plan must answer
Depending on the number of products or services you’re selling, the size of your market, the strength of your competitors, and the amount of time and money you have to spend, a detailed plan could single-handedly destroy an entire forest.
It can also provide you with a lot of insights to base your strategy on.