It’s easy to fill every spare moment of your life with items on your to-do list, yet never really accomplish anything at all. The reason this happens is that most of the tasks we engage in on a daily basis provide only a temporary relief. For instance, checking your email and responding to all of […]
You’re excited. You’re getting ready to launch your new blog, and you have some great ideas for your first posts. Then you get to the part where you need to create categories and tags. And you freeze. What are categories? What are tags? Categories and tags are really quite similar. They are tools that you […]
nstead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types.
Depending on the number of products or services you’re selling, the size of your market, the strength of your competitors, and the amount of time and money you have to spend, a detailed plan could single-handedly destroy an entire forest.
It can also provide you with a lot of insights to base your strategy on.
N.B. This post was originally posted in 2012. I’ve updated it slightly, but it continues to reflect my personal opinion on the topic. Let’s face it. The internet is a swamp of spelling and grammatical errors. Generally, when one is about to publish content (such as a tweet or blog post) they do a quick […]
It’s funny. For years, I ran social media accounts for different clients without a problem. Yet when it comes to publishing something on my personal brand accounts, I freeze up. When I don’t have the veil of a brand in front of me, I usually end up deleting whatever I had drafted and forgetting the […]