What does it mean to actually have customers and clients who are loyal to your brand? While there are many triggers to making a customer loyal to your brand – quality, service, personality – it’s also important to understand that brand loyalty is a spectrum. Some customers may already be shopping around, while others would […]
Order in a Pizza
I want to share with you a little productivity tip that I’ve perfected over the past few years. But first, story time. I can still vividly remember the first time I ordered in a pizza with my son. He was five and over the moon that someone came to our door to drop off our […]
5 Reminders for Sharing Your Brand
As children, we all want to fit in. We copy our peers and live in fear that someone will notice that we’re weird or different, because if someone notices there is a real risk of a mob of teasing and bullying to follow. At least, that’s what our brain tells us after hundreds of years […]
Overcoming the Fear of Achieving Your Goals
I’m sure you have big dreams. We all do. However sometimes those aspirations feel beyond our reach or too far into the future to seem real to us right now. And truth be told? Most of us are scared of achieving them. It’s called the fear of success, and it sounds completely and utterly ridiculous. […]
Why You Need to Create a Quarterly Content Calendar
You can have a promotional calendar, content creation calendar, and social media calendar all working within your content calendar.
The Creativity of Entrepreneurship
A standard definition of creativity that says you have to be highly imaginative. Yet artists aren’t the only creatives on this great blue sphere.