Lately, I’ve been really diving into the idea of treating myself with kindness and compassion. It’s shaping the way I organize my schedule – not just for the present me, but also for the future version of myself, weeks or even months ahead. I’m learning to be gentler with myself when things don’t go exactly […]
Business Strategy Foundations: Revenue Goals
What are your business revenue goals? It may be a little blunt, but it’s one of the first things I ask my clients. Not because money is the most important thing. Not because there is a right or wrong answer. Not because I want to know if they are ‘playing small’ or ‘playing big’. (I’ve worked […]
Start at the Sale
Does this describe you right now? You’ve been spinning your wheels trying to find new coaching clients and are feeling: If so, my best advice is this: 🎯 Start with the sale. Write out your sales process in a step-by-step breakdown starting from the sale (the actual transfer of money) and working back to awareness. […]
Building a Foot-in-the-Door Offer
In 2011, sites like Freelancer, Elance, and Upwork were becoming more mainstream. At the time I was switching from being a freelance graphic and web designer who worked primarily with referrals to building out a full-service communications agency that needed to attract clients. I knew my target audience would be on these platforms so I […]
Why “Don’t Undercharge” is Terrible Advice
I started my first business in my early 20s, and I’ve heard one piece of business advice over and over again ever since: “Don’t undercharge.” I’ve heard this advice given in different words in books, podcasts, social posts, paid mentorship, and casual coffee chats: Know what? I call B.S. on this cookie-cutter advice. I’ve taken […]
You can lead a dog to water, but can you make her drink?
My dog won’t drink tap water. Only artisanal alkaline spring water. Sometimes I even have to hand-feed her the water to get her to drink. (It’s embarrassing but I’m going somewhere with this – promise) This is a real-world the example of the saying ‘you can lead a horse to water, but you can’t make […]