I have a love-hate relationship with the advice to ‘charge what you’re worth.’ On one hand, some business owners really need this advice to up their rates. They are too busy to think, but dealing with nightmare clients at the bottom of the market who don’t value their services enough to pay well for them. […]
Choosing a Domain Name
I’ve been working on some creative projects lately. Given the massive changes and shifts across the globe, you might have a few new business-babies you’re looking to bring into the world, too.
Naming your business or product can be overwhelming – especially if you’re a perfectionist (hello, friend). Your name sets the whole tone for your brand.
Here’s my process for hunting down a domain name that is not only available but also feels good to share:
Stop Selling, Start Communicating
I get it. Telling people to buy your thing is the quickest way to make a buck. But here’s a little tough love because I want what’s best for you: It’s kinda like standing on the street corner shouting at people to buy from you. Jumping in front of them, and waving your arms to […]
Let it Simmer
In a world where we are obsessed with instant gratification, and hustling is just part of our culture, there can be a lot of guilt and shame from not executing on a project. I know I’ve felt it. I have projects that I started years ago that I carry with me and think about almost […]
Tools & Resources for Getting Your Business Online FAST
Last week I helped teach local business owners how to get their businesses up and online fast. With limited time to speak, I had to boil my marketing and sales strategies down to the very first steps. Now I want to share these resources with you, too. Note: I’ve personally used tools followed by an […]
Brand Loyalty
What does it mean to actually have customers and clients who are loyal to your brand? While there are many triggers to making a customer loyal to your brand – quality, service, personality – it’s also important to understand that brand loyalty is a spectrum. Some customers may already be shopping around, while others would […]