Running a successful business is really, really hard work.
It seems like there’s never enough time to get everything done. First, there is the work that you are actually hired to do – your service and hopefully your passion. It’s what you love. It’s what you’re good at. And it’s what pays the bill.
Then there’s the administration. Stuff like accounting, purchasing, human resources, emails.
And finally, there is the promotion and marketing of your business. You need to actually find and build relationships with clients and customers who want what you have to offer. Your dream clients, so to speak. Most days, you don’t know where to begin. Even when you do, you spend too much of your time trying to “grow” your business without knowing if you’re going about it in the best way possible.
That last one just happens to be my area of expertise.
I’m Jessica Wicks, a marketing strategist and communication specialist, and my passion is helping dedicated entrepreneurs succeed by building their brands and managing their reputations.
Since 2009, I’ve worked in both corporate and entrepreneurial settings to plan and implement campaigns with budgets ranging from grassroots to six-figures. I’ve had the privilege of working with some amazing people to help them start something new or rebrand to bring in the types of clients and customers they want.
I’ve worked with clients and companies through times of change, where I specialize in creating processes and systems to allow for ongoing results. I’ve done everything from rebranding to content creation and managed advertising campaigns as well as website overhauls. I’ve led teams on large projects and collaborated with freelancers on both short- and long-term campaigns.
It might sound like I do a little bit of everything, but the common thread to my work is that I take a birds-eye view of who my clients want to reach and strategically plan to use their resources in the most effective way.
To learn more about some of my previous work experience, check out my profile on LinkedIn.